Cisco CEO Chuck Robbins On Supply Chain, XaaS And The Mission To Integrate And Simplify
‘What we have seen in the partner community is a serious uptake on taking our technology and delivering managed services to the customer. I think the desire for these kinds of services from the customer is real,’ Cisco CEO Chuck Robbins told CRN about the company’s XaaS and managed services push.
Where should Cisco partners be placing their bets right now?
I think, clearly, security, which I think many of them already are. I think if you look at customers trying to re-architect their fundamental infrastructure to deal with these traffic patterns that we’re facing today, I think, ironically, partners could have a big role to play in just thinking about how you architect that. I think getting in the early phases of the observability space would be a good area for partners to start looking at, but it may not be for everybody early on, but over the next year or two, it would be one that I would definitely look at.
Then, obviously, hybrid work and really helping customers think through their strategy for hybrid work, I think that’s another big area. I also think DevNet. Grace [Francisco, vice president of Cisco developer relations strategy and experience] came in, and working for Liz [Centoni, Cisco’s chief strategy officer and general manager of applications], rearchitected our entire DevNet program. There’s now a standardized API architecture that teams are building, which gives these partners opportunities to build businesses on top of our platforms.
I have to say there’s probably more opportunity today than we’ve seen in 20 years. And I think that’s true for the partners as well.