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Cisco CEO Chuck Robbins To Partners: ‘When We Make Changes, We Make Them Together’

Gina Narcisi

Robbins broke down the importance and opportunity around Cisco Plus, the company’s strategy for delivering its portfolio as a service, in an interview with CRN.

Chuck Robbins has been at the helm of Cisco Systems since 2015. During his tenure as the tech giant’s CEO, Robbins has already seen Cisco through some monumental changes and is now leading the company through its most significant business model transition in its history with the help of its loyal base of channel partners.

Under Robbins’ guidance in 2017, Cisco unveiled plans to become a software-first company. It ended its 2021 fiscal year with software-generated revenue that exceeded its goals and timeline, proving that Cisco is now one of the biggest software providers in the world, the company said in September. Now, Robbins and the executive leadership team have turned their attention to the Everything-as-a-Service, or XaaS, evolution, a business model shift that gives enterprises the freedom to purchase and consume technology as they go.

Robbins broke down the importance and opportunity around Cisco Plus, the company’s strategy for delivering its portfolio as a service, in an interview with CRN. The CEO also talked about the company’s software transformation that led up to Cisco Plus, what partners need to know about XaaS, and what’s challenged him the most as the head of one of the largest tech companies in the world.

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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