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Cisco Channel Chief Oliver Tuszik To Partners: 'The New Normal Is Now'

Cisco Channel Chief Oliver Tuszik talked with CRN about the importance of flexible consumption models, how partners can turn free trials of Cisco solutions into new revenue streams, and how solution providers can continue to build their businesses in the face of a global pandemic.

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Next Steps  

Cisco CEO Chuck Robbins told IT professionals that now is the time to build out more robust technology infrastructures to prepare for whatever comes next during the Cisco Live 2020 digital event. Oliver Tuszik, senior vice president of Cisco's Global Partner Organization, mirrors that sentiment.

The COVID-19 pandemic has upended plans, projects, budgets, and requirements for most businesses around the globe. Digital transformation is no longer a goal on the horizon, but a requirement. Solution providers were busy putting out fires at the start of the pandemic to get their clients up and running from home, but now, several months in, the channel should be looking at long-term opportunities for growth in the new normal. These opportunities, Tuszik said, will include managed services and everything-as-a-service.

Tuszik, during Cisco Live, virtually sat down with CRN to talk about the firm’s focus on flexible consumption models, how partners can turn free trials of Cisco security and collaboration solutions into new revenue streams, and where business recovery begins in a post-COVID-19 world that has resulted in a global economic downturn.

Here are excerpts from the conversation.

 
 
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