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Cisco Channel Chief Oliver Tuszik On 'Partner-Driven' DevNet, Collaboration, And Why Partners Must Focus On Lifecycle

“It's the focus on ‘choosing, using, loving.’ Right now, partners are focused on "choosing," Oliver Tuszik, Cisco's Channel Chief, tells CRN.

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Oliver Tuszik On The Record

Cisco channel chief Oliver Tuszik is leading the charge to drive home Cisco's most important message right now: Go after lifecycle opportunities. To that end, the tech giant has been adjusting the way it goes to market with products and services to help customers get the most out of its offerings, and Cisco is also coming to the table with new tools and strategies for the channel, hands-down the largest driver of its business.

Last week at Cisco Live 2019, CRN sat down with Tuszik to get his take on some of the biggest announcements from the show, like the new DevNet certification aimed at software development and DevNet Exchange and how huge these will be for partners. Tuszik also talked partner program consolidation, collaboration, IoT, and hinted about new incentives for partners coming down the pike.

Here are excerpts from the conversation.

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