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Cisco’s Oliver Tuszik: ‘We Need Partners’ To Be Successful With Consumption-Based IT

‘Don’t focus on Cisco being your competitor -- that’s stupid. We need our partners to be successful. Focus on the competition that you have in the market from [other partners],’ Cisco Channel Chief Oliver Tuszik says in a message to partners.

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Partners ‘Driving And Defining’ The New World

Cisco has been on a path to transition the majority of its portfolio to an as-a-service model for the past several years, but it’s fair to say that 2020 and the impact of a global pandemic accelerated the need for flexible, consumption-based IT. With that in mind, Cisco Plus — the company’s formal strategy to address the new ways of buying and consuming its hardware, software and services — was unveiled at Cisco Live 2021.

Partners have always been key to Cisco’s success, but the tech giant is leaning on them more than ever to satisfy the new buying behaviors it’s seeing from customers around the world, said Oliver Tuszik, senior vice president of Cisco’s Global Partner Organization. At the same time, there’s plenty of room for partners to do what they do best: advise and help businesses make the necessary adjustments needed for a safe return to work, while also keeping in mind that teleworkers will continue to be a big part of the equation.

Partners, Tuszik said, aren’t waiting for the new normal or the post-COVID-19 world. They are already “driving and defining” it.

Channel Chief Tuszik virtually sat down with CRN during the Cisco Live 2021 digital event to talk as-a-service, address concerns around competing with partners, tangible ways that partners can help their customers adapt to the new normal, and where partners should invest to continue to build their own businesses.

Here’s what Tuszik had to say.

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