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Cloud Networking Startup WiteSand Set To Shake Enterprise Networking Out Of ‘The Old Days’

Entrepreneur Praveen Jain, who has founded and worked for three different tech startups, is back with his new company, WiteSand. The startup is consolidating siloed, premise-based networking tools into a unified cloud service for enterprises and channel partners.

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On A Mission  

Networking newcomer WiteSand wants to help enterprises deeply simply IT operations by consolidating previously siloed, premise-based networking tools into one cloud-delivered service.

The upstart is being led by Founder and CEO Praveen Jain (pictured), who happens to be no stranger to shaking things up in the networking arena. Having spent several years working for Cisco Systems, Jain went on to work for several startups, including Andiamo and Nuova Systems, which were acquired by Cisco. Then, he founded Insieme Networks, which was also later acquired by the networking behemoth. Later, Jain was one of the founding members of Pensando Systems, the edge computing startup now led by former Cisco CEO John Chambers.

WiteSand this month emerged from stealth mode with $12.5 million in funding and plans to bring its solution to the masses with the help of the channel. The company’s cloud-native, multi-tenant solution offers asset discovery, network access control, wired and wireless provisioning, monitoring, and flow analytics in one place. Only the physical switches and access points remain on-premise, according to San Jose, Calif.-based WiteSand.

Jain and Sean Stanton, WiteSand’s vice president of sales for the startup, sat down with CRN to talk about the mission of the cloud networking company and why they believe the time is now to fix enterprise networking so businesses are ready for the future of work. The leaders have every intention of making the company a channel-first organization, and they shared their plans for partner development and the opportunities that WiteSand’s solution will open up for MSPs in terms of incremental growth and recurring revenue.

Here’s what Jain and Stanton had to say.

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