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Cloud Networking Startup WiteSand Set To Shake Enterprise Networking Out Of ‘The Old Days’

Entrepreneur Praveen Jain, who has founded and worked for three different tech startups, is back with his new company, WiteSand. The startup is consolidating siloed, premise-based networking tools into a unified cloud service for enterprises and channel partners.

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Why was now the time to create WiteSand?  

Jain: Excellent question! So, I worked in enterprise networking at Cisco, in 1996, [where] we created the first networking platform in Cisco, which used to be called catalyst 6000 and grew to $5 billion in revenue — the fastest-growing product in that timeframe. From there, we created Andiamo, Insieme and Nuova — three startups with a data center focus. We have learned a lot about what worked and what didn’t work. Then I realized that unfortunately, the enterprise is stuck still in the old days. We can take some of the learnings from what we did with simplifying the data center side and apply it here. If you look at Amazon and all these cloud providers, they are managing, in some sense, their own data centers with automation and everything. So, using that principle, we applied that to our startups in the data center space. Now we’re coming back and doing the same thing for enterprise networking. For me, the question was, what will cloud look like for the campus?

Now for employers, [and trends like] hybrid workforce, if you look at all the reports across the board, they’re saying, “We want the remote management. We want the simplicity of opex rather than a capex model.” Timing wise, this is all working out in our favor.

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