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Cloud Networking Startup WiteSand Set To Shake Enterprise Networking Out Of ‘The Old Days’

Entrepreneur Praveen Jain, who has founded and worked for three different tech startups, is back with his new company, WiteSand. The startup is consolidating siloed, premise-based networking tools into a unified cloud service for enterprises and channel partners.

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Tell us about your cloud-based networking solution and how it fits into enterprise IT environments 

Jain: In all enterprise locations, you need a wired networking switch and wireless access points to connect to the network. But in addition, in each of these locations, you need to have so many networking tools installed. To give you an example, you need to have a NAC, like Cisco ISE or Aruba ClearPass, and these tools are all on-prem that have to be installed on your campuses. Then, monitoring tools, like Solar Winds, and then you need network flow analytics. Also, when you are configuring these networks, either you are using manual CLI commands, or you use Ansible scripts, or you use some kind of a management tool. So, there are many tools which are sitting on each of these campuses and branches and factories. We took all those tools and put them into the cloud as an integrated solution. In other words, from our perspective, obviously, you need to have the switch and the Wi-Fi APs — we can’t take away these wires — but for every other software piece, we took it out and put it in the cloud as an integrated solution. So, from our customers perspective, they just connect from cloud to these locations. Now they can manage [their networks] worldwide, from anywhere.

Stanton: We are absolutely eliminating the need for those monitoring tools, the flow analytic tools, the NAC tools — we are eliminating that. So, we look at that as a cost save and an operational save for those customers. But when you look at what we do when you’re operationalizing, and you’re provisioning inside of our cloud, on the other side of that, when we go down into your environment, we’re provisioning all those different vendors you have the network, if you do have a multi-vendor environment, our job is to eliminate all that noise for the IT operator. They can orchestrate their network in our cloud, and then our cloud takes care of all the equipment downstream. We are not lifting or shifting any hardware, switches or access points — they remain as is.

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