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F5 Channel Chief Lisa Citron On The Shape Security Deal And How Partners Must ‘Adopt And Expand’

‘We’re looking at how we better move forward with customer success and then practice building — how we can help [partners] amplify and accelerate what they’re doing with us around cloud managed services,’ F5’s Channel Chief Lisa Citron tells CRN.

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Adapting Along The Way

F5 Networks, a longtime application delivery specialist, has been honing its skills over the last two years as a multi-cloud application security expert, too.

Seattle-based F5 closed its $1 billion acquisition of Shape Security in 2020, and since then, the company has been integrating Shape Security’s fraud and abuse prevention capabilities into its portfolio. This bet paid off big in 2020, as enterprises grappled with an influx of traffic coming onto their networks from all different locations as a result of the COVID-19 pandemic.

At the same time, partners needed to reach and work with their clients in new ways, and F5 has been there to help solution providers learn about and support “adaptive applications” — the company’s term for an application’s ability to grow, shrink, defend, and heal themselves based on the environment they’re in and how they’re being used.

F5’s Vice president of Worldwide Channel Sales, Lisa Citron, caught up with CRN about how the company has been working hand-in-hand with partners, the Shape Security acquisition, and the subscription selling model. She also shared the big opportunities she sees that are only getting bigger this year around cloud, edge, and managed services.

Here’s what Citron had to say.

 
 
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