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Norwegian Startup Neat Aims To Take Zoom, Microsoft Teams Meetings ‘To The Next Level’

‘We really started this company to take this industry to the next level and really deliver the best experience with Zoom. So we really worked very closely with Zoom on the engineering side, the product development side, as well as the market side, to deliver on that,’ says Neat CEO Simen Teigre.

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Making Channel Play For Zoom, Teams Equipment

Oslo, Norway-based Neat is a startup founded to develop advanced equipment for making Zoom meetings easy. And in less than two years, the company, which counts Zoom as an investor, has sold over 40,000 of its Neat Bar conference cameras and display controllers, Neat Pad touch-screen controllers and Neat Board 65-inch displays with built-in camera and audio, primarily in the U.S.

Neat last month signed a deal with Microsoft to let its equipment run with Teams as well, and could expand to include Google Meet or Cisco WebEx, CEO Simen Teigre told CRN. Just as important, the company this week is going big with its channel program, adding new elements and its first distribution partners, in order to grab its share of solution providers helping enterprise clients take advantage of the latest Internet-based conferencing technology.

Teigre said simplicity is a hallmark of Neat’s technology. But when it comes to companywide conferencing needs, businesses will turn to their solution providers. “You couldn’t do the kind of installations that customers now require with old technologies,” he said. “It would be too complicated. The simplicity of our product really enables partners to scale this in a profitable way.”

Teigre also gave CRN a little peek at some upcoming enhancements to the Neat product family.

For a look at a fast-growing, channel-focused company and its plans to be ready for the future of Internet-based video conferencing, click through the slideshow.

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