How will Sentient close the communication gap between suppliers and partners?
Jake: Sentient is amplified business intelligence. We’re connecting a partner into every single aspect of their own business and allowing them to harness that data to make decisions and drive more efficiencies in their business [so they can] create more revenue opportunities and go out and ultimately be more successful.
In the channel community, if you look at our landscape, you have a customer, a partner, a vendor, and a sourcing partner, like a PlanetOne. In any opportunity, you’ll have four different parties that are involved in that one engagement. And those parties historically have never been connected. There’s a bunch of data that’s happening in those individual silos, but they’ve never talked. And the admission and the goal of Sentient was to take all of those four parties and connect them together and provide one experience in a single pane of glass for our partners and providers [who can] harness that data for all those parties. That was the starting point of Sentient, and the challenge we went out to [take on].
Ted: The breakdown in gaps in communication in the channel ecosystem have been the Achille’s heel in the industry — the gaps have been as big as the Grand Canyon. Nobody’s ever solved that problem of having timely, accurate and painless methods to communicate [between partners and suppliers]. Just looking at just the most basic of questions, “When is my account going to be active? When will I be paid?” Super simple stuff — maybe it’s a billing question for a current customer. The amount of phone calls, emails, and heavy lifting required to answer the simplest of day-to-day questions is exhausting. Master agents for years have provided some heavy lifting in that regard. But nobody had ever built the platform to [let] the entire ecosystem see, touch and feel real-time business intelligence, without any heavy lifting. Sentient solves that problem. It’s a one-of-a-kind, industry-first platform that enables and connects all of the players involved in the entire customer and partner experience.