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Poly’s Nick Tidd Calls For ‘Tremendous Upgrade Opportunity’ For Collaboration-Minded Partners

‘I ask partners: Show me another vendor in your portfolio is giving you those kinds of opportunities for growth,’ Poly Channel Chief Nick Tidd tells CRN.

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No Resting On Laurels  

Videoconferencing giant Poly, formerly Polycom and Plantronics, has long been a mainstay in the collaboration arena. Sixty years, in fact, as Plantronics celebrated its 60th anniversary in May. And while the company has always been channel-friendly, Poly is pulling out all the stops this summer, starting with a virtual partner conference — the first one in years — that pulled in about 20,000 attendees.

The collaboration space is a competitive market that has only grown hotter as a result of the COVID-19 pandemic, which had home workers snapping up personal cameras for their home offices and companies developing videoconferencing strategies, in some cases, overnight. To that end, Poly has long cultivated partnerships with third-party collaboration leaders, such as Microsoft Teams, RingCentral, and Zoom. That’s because they know customers want the best of the best, without ripping and replacing their existing investments. At the same time, the channel wants to plug the right solutions in for their customers — and especially technology that can play nice with others.

Nick Tidd, vice president of Poly’s Global Partner Organization, sat down with CRN this month to talk partner program updates, supply chain challenges, and the opportunity for the channel when it comes to collaboration technology refreshes that many enterprises are considering in a post-pandemic world.

Here’s what Tidd had to say.

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