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Telecom Channel Chiefs On Why Customer Experience Hinges On Putting Partners First

Leaders from AT&T, CenturyLink, Comcast, Masergy, Spectrotel, and Spectrum talk about what separates their companies from the competition and why partners are critical to their growth strategies.

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AT&T

Stacey Marx, Senior Vice President and Channel Chief

“By 2020, 75 percent of AT&T's network will be virtualized and that will let us be very agile in the market and flexible with different solutions. Riding that network is fiber, IoT, and 5G. From a customer experience perspective, we are constantly trying to find ways to improve not only the consumer’s experience, but the [partner's] experiences with us.

“The channel gives us reach, as well as intimate relationships with clients. With technology exploding the way it is, everyone coming to the table to work together is a winning combination not only at [the channel chief] level, but we also have supTport at the C-Level for the channel.”

 
 
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