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Telecom Channel Chiefs On Why Customer Experience Hinges On Putting Partners First

Leaders from AT&T, CenturyLink, Comcast, Masergy, Spectrotel, and Spectrum talk about what separates their companies from the competition and why partners are critical to their growth strategies.

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Spectrotel

Ross Artale, President and COO

“We are all about the customer experience. We buy from many of the largest suppliers around the globe and we believe we are the very best in world at providing services and support to enterprise customers. We are 100 percent channel-focused, so all of our sales are coming from agent community. And if we aren't nimble, faster, better than our larger competitors, there're really no value. Five years ago, our business went from 50 to 100 million over that timeframe.”

 
 
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