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Telecom Channel Chiefs On Why Customer Experience Hinges On Putting Partners First

Leaders from AT&T, CenturyLink, Comcast, Masergy, Spectrotel, and Spectrum talk about what separates their companies from the competition and why partners are critical to their growth strategies.

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Michelle Kadlacek, Vice President, Channel Partner Program for Spectrum Enterprise

“We deemed this year as the year of the partner. We've gone through a lot of our acquisitions and systems integrations and really took a step back to ask; “How do we support our partners better than we ever done in the past?” We had our first operational advisory board meeting since the [Charter-Spectrum] acquisition a couple of months ago and we've interviewed with our partners really to identify gaps and areas that we can improve. From a digital transformation standpoint -- not just with our partners but with our customers as well -- How do we take that to the next level? We've got dedicated people in our back office and in the field supporting [partners]. At the end of the day, we are trying to figure out how do we digital transform how we do business with partners to make doing business easier.”

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