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Verizon Channel Chief Wendy Taccetta: ‘We Can Be Part Of The Story Of This Country Coming Back’

‘Easy to do business with’ hasn’t historically been the brand of Verizon’s channel program, but the carrier’s newly-minted channel chief and small business lead Wendy Taccetta already has the wheels in motion to create a ‘single door’ for partners to work with Verizon. She’s also busy helping partners see the opportunities beyond connectivity, especially for SMB customers bouncing back from COVID-19.

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How is Verizon re-thinking its approach to the channel?

At times, we’ve been a company that has said, “We’re going to launch it and get it right inside Verizon, and then we’ll come to the partner.” Now, we’re actually asking the partner to come into the sausage making with us and saying; ”Hey, let’s do it together. You’re going to find out it’s not so easy on day one. It’s a little messy but give us your feedback and let’s figure this out together.” So, I’m proud of the way we’re approaching it. I’m proud of the fact that we’ve got a vision that’s not what are we doing this year? It’s what are we doing for the next 10 years. I’m super excited about it from a business standpoint for customers. When I think about business internet [and] when I think about the spectrum investment, it feels so fit for us. It feels like this is a moment where the partner can make a lot of opportunity with us, where we can make some opportunity happen on our direct side. And hopefully that’s a win-win for community. We have 50 states that are trying to figure out how to recover from this crazy world. It’s not about battling each other on how we serve customers. It’s about doing what’s right for these communities. And I think this is the right time to make this move.

[Verizon CEO Hans Vestberg’s] (pictured) mantra from day one has been: “You have to preserve what you have been great at.” And for Verizon, that is network excellence and operational excellence. We are reliable, and we work hard to be reliable. But then you have to acknowledge, are you are you as good as you could be in everything? So, the second piece is about how you strengthen your business. I think channel is a phenomenal example of that. Someplace where you have built a good practice -- it’s been good for customers -- and we should never ever look back on that time period and not see it as success. But you can acknowledge that there’s more opportunity. So, invest in strengthening what you’re good at, but [acknowledging] you’re not as far as you could get. This place that makes us all uncomfortable, we love to say that we love change, but we all lie. None of us likes change. But sometimes, with some things, you’ve just got to start over and transform them completely.

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