Five Things Beats Electronics Brings To Apple

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Apple has said it plans to keep the Beats brand intact.

Beats Electronics is a vendor of high-end headphones, earbuds and portable wireless Bluetooth speakers. There are those in the audio industry who will argue that the Beats by Dr. Dre line is not as high-quality as most believe, but they sell exceptionally well at a high-end price.

Beats’ market share of $100-plus premium headphones was north of 64 percent in North America as recently as last fall, according to NPD Group.

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