Five Things Beats Electronics Brings To Apple

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A New Business Strategy

Apple’s $3 billion acquisition of a company led by two music moguls is a surprise. This is the largest acquisition in Apple’s history, almost seven times that of its second-largest acquisition, NeXT Software in 1996 for $429 million. That deal brought Steve Jobs back to the company after he was ousted in 1985.

"They are moving in a new direction," said Michael Oh, CEO of Tech Superpowers, an Apple partner based in Boston. "Cook to this point has been riding the coattails of Steve Jobs, and I don't think Jobs would make that acquisition."

Might we see more surprises this Monday at WWDC?

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