5 Programs Dell EMC Partners Need To Leverage In 2019

2. IT Transformation Campaign

In 2018, Dell EMC launched its IT Transformation Campaign, an effort that included a $1.5 million investment in third-party research that is now available to the channel through the company’s digital marketing platform. The research helps solution providers adopt a better consultative approach to helping customers modernize their infrastructure leveraging Dell’s portfolio.

“It has really good factual evidence with some findings about what our customers are struggling with as they look to their digital future and really working through outcome-based, workload-oriented conversations to business success,” said Cook. “It basically shows you how to position a lot of our enterprise portfolio towards those business outcomes—versus just product solutions to drive a consultative-led discussion— and dialogue for our partners so they can represent themselves as really adding value as that trusted adviser.”