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Ask A Solution Provider: What’s The No. 1 Threat To Your Business?

CRN spoke with nine solution provider executives at XChange+ 2021 to get their thoughts on the biggest threat to their business right now. Here’s what they had to say.

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Security And Workforce Issues Loom Large

The Channel Company’s XChange+ 2021 conference held in San Antonio this week brought together more than 200 solution provider executives to get exclusive industry insight, build new strategic relationships, learn about emerging technologies and participate in peer networking events. These executives are on the front lines and can therefore see the biggest threats looming on the horizon.

Cybersecurity was the most frequent storm cloud cited by XChange+ attendees in conversations with CRN editors, with solution providers calling out the proliferation of ransomware and supply chain attacks in recent months. Solution providers also brought up concerns around the increased stealthiness of attackers as well as a lack of user education and training around cybersecurity.
From a workforce perspective, solution providers expressed concern about the lack of skilled talent available for hire, the increasing cost of qualified consultants and greater competition in the recruiting arena. Outside cybersecurity and labor, XChange+ attendees saw the potential for an economic downturn and challenges around customer retention as threats to their business.

Here’s what XChange+ attendees said is the No. 1 threat to their business right now.

 
 
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