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Here’s How 25 Vendors Improved Their Partner Programs Over The Last Year

We asked the honorees of the Channel Chiefs 2020 list to tell us about the most significant investments they made in the channel and their partners in the past year. Here’s what they had to say.

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Vested Interests

Solution providers rely on their vendor partners for a lot more than hardware and software products. Training – everything from the nuts-and-bolts of working with vendors’ products to higher-level sales strategies – is key. So are resources like marketing collateral and demonstration products to market development funds and sales assistance. And then there’s the basics, from partner portals to deal registration systems and other self-service tools, that help smooth vendor-partner relationships.

So what have the channel executives at the top IT vendors done for their partners in the last year? We asked the honorees of the Channel Chiefs 2020 list to tell us about the biggest channel/partner investments they made in the past year. Here’s what some of them had to say.

 
 
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