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Here’s How 25 Vendors Improved Their Partner Programs Over The Last Year

We asked the honorees of the Channel Chiefs 2020 list to tell us about the most significant investments they made in the channel and their partners in the past year. Here’s what they had to say.

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Amazon Web Services

Doug Yeum

Head of Worldwide Channels

We continue to invest deeply in the people who support and lead our partner development and go-to-market initiatives, including a focus on partner success managers who live in the field with our sales teams, providing last mile connectivity between partners, customers and our field sellers, leading to more effective and earlier engagement. We are also accelerating our investment in partner solution architects to provide deep technical support for new solutions and customer engagement. We continue to grow our MDF, training and proof-of-concept investments and are expanding our field incentive programs for working with partners early in the customer journey.

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