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Here’s How 25 Vendors Improved Their Partner Programs Over The Last Year

We asked the honorees of the Channel Chiefs 2020 list to tell us about the most significant investments they made in the channel and their partners in the past year. Here’s what they had to say.

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Bill Swales

VP, Channel Chief, Americas Partner Organization

We hosted our Partner Leadership Summit with 200 partner owners and operators, driving strategic relevance and instilling confidence in their VMware practices. We launched our IGNITE program with a select group of services partners to assist with the expansion of their VMware practices and achieve Master Services Competency. We launched a Big Bet Investments program with key partners that have the technical skills and sales capabilities to grow above market [pace] across a two-year horizon. We launched PartnerNow! to drive co-selling efforts among our most services-centric partners and VMware sales teams, resulting in over 5,000 selling engagements.



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