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Here’s How 25 Vendors Improved Their Partner Programs Over The Last Year

We asked the honorees of the Channel Chiefs 2020 list to tell us about the most significant investments they made in the channel and their partners in the past year. Here’s what they had to say.

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Stacey Marx

SVP, Partner Solutions

Master Agent Support Model: Continue to invest in sales and support tools for Alliance Channel; [AT&T is] simplifying and streamlining parts of the order entry process for our master solution providers to save them time. New Partner Marketing Tool - Alliance: Enhances program members’ ability to promote AT&T products and solutions using advertising, email [and] social campaigns. Fiber Fast Automation: Launched early 2019, speeds up installation of AT&T Dedicated Internet in as little as five to 15 days. [AT&T has] automated the process, allowing solution providers to qualify and quote an address for Fiber Fast in real time within the AT&T Partner Exchange portal or via the API platform.

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