Reply Hazy, Try Again
If IT vendors and their channel partners ever entered a year with uncertainty, 2021 is certainly it. Solution providers trying to plan for this year might just as well turn to the old Magic 8 Ball for answers.
The end of the COVID-19 pandemic may be in sight. But how quickly business returns to “normal”—and what form that normal will take—is anybody’s guess. Many businesses will continue to struggle amid the economic uncertainty and, for the moment, solution providers will continue to operate virtually to support existing customers and recruit new customers.
Solution providers, meanwhile, are scrambling to meet their customers’ accelerated digital transformation and cloud migration plans, not to mention demands for more sophisticated IT security from businesses, organizations and government agencies due to the fallout from the SolarWinds hack.
We asked the honorees of the 2021 Channel Chiefs list to tell us what they see as the biggest challenges facing their partners in 2021. Here’s what some of them had to say.