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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

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Ingram Micro

Jeff Yelton

VP, U.S. Infrastructure, Specialty Technologies

Timing will remain a challenge for channel partners in 2021, particularly around knowing when to invest in, and take advantage of, the opportunities that materialize as the pandemic decreases. The key is to keep moving forward.

Another challenge will be increasing the pace of transformation to a recurring business model and finding the investment dollars to build new practices or offerings in one or more of the transformational technologies, including 5G, IoT, AI, hybrid cloud, new application architectures, virtual reality and cybersecurity. Working together, we are helping our channel partners overcome these challenges.

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