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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

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J.C. Collins

SVP, COO, Alliances, Channels

A big challenge for our partners [in 2021] will be shifting from the crisis management mode of 2020 to a growth mindset for 2021. As partners continue to be affected by the macroeconomic environment resulting from the pandemic, they must also look to the future and focus on growing their business and staying relevant to customers during this time.

Some customers have completely pivoted their business model during the pandemic, while others have rapidly responded to unprecedented demand. Either way, we continue to see tremendous opportunity for partners to grow their business by guiding customers through their digital transformations.

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