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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

Rick Whiting

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

SonicWall

HoJin Kim

VP, Worldwide Channel Sales

Since customers [in 2021] will still be facing and feeling the challenges that COVID-19 has created, the biggest challenges that partners will face will be around customer intimacy. As the economic environment gets more unclear, customer retention and acquisition will get harder, so finding ways to stay relevant with your customers and ensuring their success through these times will be significant challenges for partners.

Partnering with companies like SonicWall that are committed to the channel and those that will work with you to drive customer success are going to be key decisions partners will have to make in 2021.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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