WatchGuard Technologies
Stan Kelly
Director, Channel Programs
In 2021 and beyond, new pipeline development and maintaining expected revenue from existing clients will present significant challenges for partners. In the wake of the global pandemic, companies will continue to shutter, while those that are still operating (even very well) will be looking to reduce costs and long-term commitments.
This can be a very dangerous combination. That‘s why it will be more critical than ever for partners to engage with vendors that can roll up their sleeves and help with business development, reduce costs through consolidation, and reinvent their processes and business models to be more attractive for customer retention.
