Aruba, a Hewlett Packard Enterprise company
VP, Worldwide Channels
There are a number of market forces that will challenge partners in 2021. The pandemic has accelerated the demand for new, hybrid workplace environments and that means partners will have to provide a secure campus experience at the micro edge (such as a home office). Digital transformation will continue to drive the explosion of data created at the edge, requiring the need for more AIOps solutions to lower administrative costs. And continued demand from customers for flexible procurement and financing models will cause partners to have to innovate in that area.