Running your business News
Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021
Rick Whiting
We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

Aruba, a Hewlett Packard Enterprise company
Donna Grothjan
VP, Worldwide Channels
There are a number of market forces that will challenge partners in 2021. The pandemic has accelerated the demand for new, hybrid workplace environments and that means partners will have to provide a secure campus experience at the micro edge (such as a home office). Digital transformation will continue to drive the explosion of data created at the edge, requiring the need for more AIOps solutions to lower administrative costs. And continued demand from customers for flexible procurement and financing models will cause partners to have to innovate in that area.
Share this |