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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

Rick Whiting

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

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Jason Macias

Regional VP, North America Sales

We have been hearing from our partners that their biggest challenge [in 2020 and heading into 2021] is being able to acquire new customers. End customers have been hesitant to make changes with all the uncertainty going on and our partners are concerned that will continue. We will be working closely with our partner community to deliver qualified leads to our top partners as we make this transition to a truly channel-first organization.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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