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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

Rick Whiting

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

Zyxel Networks

David Soares

VP, North America Sales

Partners may find that more customers than usual have gone out of business due to the COVID lockdowns. In response to that, [in 2021] and beyond, there may be more new business startups than usual to fill the gaps left by businesses that closed. Partners will therefore need to step up their sales and marketing activity to find new customers.

 

 

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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