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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021
We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.
VP, North America Sales
Partners may find that more customers than usual have gone out of business due to the COVID lockdowns. In response to that, [in 2021] and beyond, there may be more new business startups than usual to fill the gaps left by businesses that closed. Partners will therefore need to step up their sales and marketing activity to find new customers.