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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

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Bitdefender

Brian Vasiloff

VP, North American Sales

The uncertainty of the market will be the biggest challenge our partners will face in 2021. Given the economic effects of the pandemic, companies have been forced to reduce budgets, impacting their overall spend. The resulting project delays, reduced workforces, and increased demands on internal IT teams represent an opportunity for the channel but also will require changes in go-to-market strategies and internal investments around people and technology.

 
 
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