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Here’s What 20 Channel Execs See As The Biggest Challenges Their Partners Face In 2021

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the biggest challenges for their partners in 2021. Here’s what they had to say.

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Curtiz Gangi

Sales VP, Midmarket and U.S. Channels, Data Center

We anticipate the most prevalent challenges for partners will be burnout, productivity and efficiency. I truly believe [work from home], virtual meetings and the amount of trainings/certification being pushed on our partner base is overwhelming. Ensuring partners are prioritizing internal and external needs is important.

Eaton will continue to keep these challenges in mind when serving partners, primarily by leveraging alliances to do joint trainings, end-customer events and outcome-based marketing. To our partners, we ask that they let us know where they need help so we can address what we can realistically accomplish in the areas of growth and delivering value.

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