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Here’s What 25 Channel Chiefs See As The Keys To Solution Provider Success In 2022

Channel executives on the CRN 2022 Channel Chiefs list offer advice to their channel partners on the steps they need to take to be successful this year including adapting to new customer buying practices, obtaining certifications for leading-edge IT, expand their service capabilities and remain flexible in a still-evolving pandemic business environment.

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Paul Flannery

VP, International Channel Sales

Focus on what they want to become ‘Famous’ for, whether as a digital transformation solution provider, an expert in a specialized technology set or industry focus and support them to achieve that by continuing to build on the three pillars of: Enablement - be experts in the product or solution area; Engagement - develop joint business and marketing plans in focus area through shared goals and insight, working jointly [with] customer to leverage each other‘s strengths; Execution – flawlessly map the customer journey and buying process, qualify in/out quickly and improve win-rate


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