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Here’s What 25 Channel Chiefs See As The Keys To Solution Provider Success In 2022

Rick Whiting

Channel executives on the CRN 2022 Channel Chiefs list offer advice to their channel partners on the steps they need to take to be successful this year including adapting to new customer buying practices, obtaining certifications for leading-edge IT, expand their service capabilities and remain flexible in a still-evolving pandemic business environment.

WatchGuard Technologies

Mark Romano

Sr. Director, Worldwide Channel Programs and Field Marketing

Like most businesses, solution providers make money by increasing recurring revenue while reducing costs. In 2022, successful MSPs will focus on vendor consolidation to work with those that can help not only attract and grow client rosters, but also contribute to cost savings and higher margins. With the right vendor partnerships, consolidation can help drive competitive differentiation, which will increase new business success and end-customer wallet share over time and can also generate dramatic savings as it relates to staffing, training and certification, and ongoing service administration.

 

 
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