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Here’s What 25 Channel Execs See As The Keys To Success For Their Partners In 2021

We asked the honorees of the Channel Chiefs 2021 list to tell us what they see as the key to success for their partners in this uncertain year. Here’s what they had to say.

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VMware

Sandy Hogan

SVP, Worldwide Commercial, Partner Organization

The biggest opportunity for VMware partners is to focus on the value continuum and creating outcome-focused solutions. For our partners, aligning to our Master Services Competencies strategy validates the true capabilities and competencies available in order to deliver a quality end-user experience with VMware offerings.

Their opportunity is to be at the business table where data and apps are playing prominent roles—they can do that by aligning to the life-cycle value continuum and getting closer to the customer, where for every dollar spent on tech nearly two-thirds flows through the channel and 90 percent is implemented by the channel (Forrester).

 
 
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