Search
Homepage This page's url is: -crn- Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Jobs HPE Discover 2019 News Cisco Wi-Fi 6 Newsroom Dell EMC Newsroom Hitachi Vantara Newsroom HP Reinvent Newsroom IBM PartnerWorld Newsroom Lenovo Newsroom Nutanix Newsroom Cisco Live Newsroom HPE Zone Tech Provider Zone

Vegas Golden Knights CMO Brian Killingsworth: 5 Successful Marketing Tips

Brian Killingsworth, senior vice president and chief marketing officer of the NHL’s Vegas Golden Knights, explains the successful marketing tactics that he says built ‘the most successful expansion franchise in the history of professional sports.’

1   2   3   ... 6 Next

From The Rink To The Stage

When Las Vegas announced the city would host its first-ever professional sports team, the Vegas Golden Knights, critics jumped on the opportunity to bash the idea of having a hockey team in the desert.

Brian Killingsworth, senior vice president and chief marketing officer of the Vegas Golden Knights, and the leadership team worked tirelessly to implement a bold marketing strategy that has made the new franchise one of the most popular teams in the National Hockey League after just one season. The Golden Knights now have the youngest fan base in the NHL, the highest amount of jerseys sold in the league, and are in the top five for overall gate revenue.

“We were the most successful expansion franchise in the history of professional sports,” said Killingsworth on stage during his keynote at XChange 2019 in Las Vegas this week.

Here are five marketing tactics he said solution providers can adopt to drive brand recognition and a loyal customer base.

 
 
1   2   3   ... 6 Next

sponsored resources