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Vegas Golden Knights CMO Brian Killingsworth: 5 Successful Marketing Tips

Brian Killingsworth, senior vice president and chief marketing officer of the NHL’s Vegas Golden Knights, explains the successful marketing tactics that he says built ‘the most successful expansion franchise in the history of professional sports.’

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Run Like A Startup

Killingsworth said there is nothing more exhilarating than being part of a startup because “it’s all on you.”

“For us, we said, ‘What could we do that no other team has done before?’ And we think about that on a daily basis,” he said. “How do you look at the landscape of your competitors and look at how you’ve done things in the past and don’t just say, ‘That’s how we’ve done it every year.’ Shake it up, do things differently. No idea is too crazy, but definitely be bold in your thinking.”

Killingsworth said he plans to have the Knights continue to run and innovate as a startup. “For us, we can’t lose that, because if you lose that and you become that traditional franchise where you just recycle everything year after year, you’ll lose that edge. So for us, it’s continuing to think that we’re a startup and innovate as a startup.”

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