And it goes a little like this ...

"The London 2012 Olympics lottery is proud to inform you that you have won 1,950,000.00 GBP," (We suppose when you're not giving away money, a full 2 million is just too much). Recipients are then asked to provide a wealth of sensitive details, including their passport number. Though, the scammers are also willing to accept a photocopy of the passport itself ... because, you know, criminals often want to make your life easier.