FIFA World Cup Search Engine Poisoning
All financially motivated cyberattacks require a certain amount of traffic to make them profitable for criminals. The attack groups can use search engine poisoning techniques to manipulate search engines into making malicious links appear prominently on the results page. Network security appliance maker Fortinet spotted such an attack during the 2010 FIFA World Cup. Tools claiming to optimize websites by building backlinks are used to dupe search engine algorithms. Some criminals don't need them. They set up websites for sporting events such as the World Cup that are on a regular schedule, years ahead of the scheduled event date. Brazil was selected in 2007 as a World Cup host nation. The sites use other ways to monetize traffic and aren't turned into a platform for attacks until the event date.