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The 10 Coolest Security Startups Of 2017 (So Far)

These 10 startups that are making noise in the cybersecurity market include companies solving challenges around IoT, the cloud, application security, user identification and more.

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CEO: John Whaley

Winner of this year's RSA Innovation Sandbox event, UnifyID looks to reinvent the authentication market. The company's authentication uses passive behavioral analytics and machine learning to identify users. The company monitors more than 100 attributes about a user, for example using cellphone sensor data to identify how a person walks and using this as an "implicit authentication" metric. UnifyID launched from stealth last September.

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