SMB Success

What's the secret to success for Intrust, a small 25-employee solution provider in Cincinnati? Vice President of Business Development Chad Adams said it is the company's culture. That culture isn't about buying ping-pong tables or having a keg of beer in the office, Adams said in a presentation at The Channel Company's XChange 2017 conference Monday. Instead, he said the company has found success building a culture deliberately around identity, values, beliefs and behaviors. That culture has resulted in no employees voluntarily leaving the company since May 2015, even though local competitors may offer the same hours and job functions for more pay. He said customer satisfaction has also stayed above 99 percent for two years. Take a look at 10 things Adams said Intrust has done in its journey to improve company culture over the years and set itself apart in the industry.