RSA 2018: 15 Top Executives On The Single Biggest Security-Related Threat Businesses Face Today
The manipulation of social sentiment through access to user behavior data has primarily been a problem in the political arena for now, but that's likely to change, said John Delk, chief product officer and general manager of Micro Focus's security product group.
Instead of building sentiment against a political sentiment, that same information and technique could be used to create an imbalance in favor or against a competitor in a particular industry, Delk said.
And while organizations have a continuity plan to bring machines back to life after a ransomware attack, response plans around social engineering (such as an attacker convincing customers that a company is going out of business) are typically limited to public relations, Delk said.
Companies are starting to implement platforms that monitor social media so that they can better coordinate their response, Delk said.