IT Sales/Marketing Evolution
Account executives aren't traveling to offices right now for meetings. And with the rise in working from home on a more permeant basis expected for some employees, these professionals most likely won't be able to go into people's homes for meetings, so the marketing of IT products and services will need to be transformed, said Joe Little, president of Laketec, a North Olmsted, Ohio-based solution provider.
Right now, many sales and marketing pros are getting creative with remote collaboration and videoconferencing tools to reach potential buyers and conduct offsite meetings. Little said that even within his own company, the conversation is centered on how to get a buyer's attention and if they will take a remote meeting. As such, there is a lot more digital content being created right now and that focus won't go away as executives learn how to make and edit their own videos and content to send to customers.
