6. Examine Future Of Webroot Brand
Carbonite has contracted with an outside agency to work through how the company is going to brand its products that span the gamut from endpoint protection and security awareness training to server backup and disaster recovery as a service.
The company is considering a variety of options, Stilwell said, including having separate brands for its consumer and SMB divisions, maintaining separate brands for different technology areas (akin to what exists now, with data protection products going to market under the Carbonite brand and cybersecurity products under the Webroot brand), or adopting a single brand for the entire product suite.
If unifying under a single brand, Stilwell said the company will need to consider whether it wishes to carry the Carbonite or Webroot brand forward or adopt a new moniker altogether. And from an events standpoint, Stilwell said the company will need to decide whether to have separate gathering for reseller and MSP partners or to bring everyone together to one place.
