Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Cisco Partner Summit Digital 2020 Lenovo Tech World Newsroom HPE Zone Masergy Zenith Partner Program Newsroom Dell Technologies Newsroom Fortinet Secure Network Hub Hitachi Vantara Digital Newsroom IBM Newsroom Juniper Newsroom The IoT Integrator Lenovo Channel-First NetApp Data Fabric Intel Tech Provider Zone

6 Steps Carbonite And Webroot Have Taken To Come Together As One

From enabling partners the cross-sell the other organization's products to consolidating around a single back-end quoting and provisioning system, here are six key integration milestones for Carbonite and Webroot.

Back 1 ... 2   3   4   5   6   ... 7 Next

4. Train The Sales Team On The Whole Technology Stack

Although the combined company will have some specialists that are deep in a particular technology area, Stilwell said the expectation is that the legacy Carbonite and legacy Webroot sales teams will become fluent in the entire combined product offering.

The effort to get everyone comfortable with representing the entire suite has manifested has been a major point of emphasis at sales kickoff meetings for both the legacy Carbonite and legacy Webroot organizations, Stilwell said. The company brought in product marketing experts from the other side of the organization to get the respective sales teams trained up on the new technology, Stilwell said.

Stilwell doesn't believe Webroot and Carbonite's legacy product sets are all that disparate since businesses are ultimately looking to resiliency across their endpoints, whether that's in the form of upfront protection or backup and disaster recovery. Fusing the protection and backup pieces together is vital in thwarting emerging threats like ransomware, Stilwell said.

Back 1 ... 2   3   4   5   6   ... 7 Next

sponsored resources