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Broadcom-Symantec Enterprise Deal: How It Came To Be, What Will Happen Now

Here's a deep dive into why Broadcom plans to buy Symantec’s enterprise security business for $10.7 billion and how Broadcom plans to improve the profitability and go-to-market strategy of the underperforming business.

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3. Focus Will Be On Selling To Global 2000 Organizations

Broadcom plans to add Symantec's product to the company's existing go-to-market organization that supports the Brocade and CA Technologies software portfolio and targets Global 2000 organizations, Tan told investors Thursday.

Tan likened the Symantec deal to Broadcom's CA Technologies acquisition last year, where the company has increased overall bookings by 8 percent despite 10 percent revenue attrition from the company's smaller enterprise and SMB customers, which make up 25 percent of the customer base.

Tan said business with smaller enterprises and SMBs tends to be less sticky, and "bright shiny objects" tend to be a major draw. But among the core Global 2000 accounts that comprise 75 percent of the company's business, Broadcom has enjoyed bookings growth since the company's technology is embedded into the core IT infrastructure and cannot be easily displaced or removed.

 
 
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