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Forcepoint CEO Matt Moynahan On Placing Big Bets On Behavioral Analytics, Data Protection

Matt Moynahan dishes on the biggest missed opportunity in cybersecurity today, why point products will die within the next half-decade, and why Forcepoint needs mathematicians and behavioral psychologists.

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What threat are you keeping the closest eye on for midmarket or enterprise customers?

It's an old threat, but it has new consequences. Identity, account takeover and data theft. And AI around data manipulation, and deepfakes. The point products are still being sold today, but if they don't stop those issues—and it really is a behavior-centric approach, understanding behavior—I think you're going to come out on the short end of the stick more often than not.

What have been the most relevant changes in these spaces?

I think data protection is the single greatest underrepresented opportunity in cybersecurity. When people think about data security, they think of three products—database security, which is useless; data loss prevention [DLP], which is a billion-plus-dollar industry; and web application firewalls [WAFs]. That's it. And yet 80 percent of the world's critical information that's been produced in the past three years and is subject to regulatory and governance issues isn't protected. Database security, DLP, and WAFs have been around forever, yet they're not protecting the stuff that's exposed. I think you're going to see a massive explosion in data security in a different type of definition than the current market suggests. We would encourage all of our partners to partner with us to disrupt that space.

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