How's the definition going to change?
We launched Dynamic Data Protection at RSA that's getting a lot of traction in this space. It's not this static, one-size-fits-all DLP. I was in a large client the other day, and the client said, 'You know something, Matt, we're using your behavioral analytics platform, and we see more data exfiltration events than the DLP team that's using Symantec sees.' And I said, 'This makes sense because DLP doesn't see behavior. It reacts to behaviors, it applies policies in a way where it treats everyone the same. And that's not right.' So Dynamic Data Protection is a fusion of behavioral analytics with DLP. Oftentimes, I'll ask clients, 'Do you want dumb DLP or smart DLP?' And they'll say, 'Of course I want smart DLP.' And I'll say, 'Good, because you better have a data protection capability that understands who the user is, are they acting with proper intent or not regardless, and apply the right level of rules. And if they're doing OK, then take the guards down. Don't get in their way.' There's a massive imbalance in the amount of data that's protected and the need for it, and this is one of the big bets we're going to place as a company.